Private Investigator Marketing Frequently Asked Questions
Q. What services do you offer?
A. We offer lead generation for private investigators. Our main way of doing that is through SEO, and Google Ads, but that’s just for getting started. We help you with branding, and reputation management. Our main focus is giving you an amazing ROI. Which we will do!
Q. What are your rates?
A. This is hard to answer until we have had a conversation, but it’s safe to say your investment will be over $1000 a month; however, we formulate the plan to where you start getting results fast (within days), and they get better and better with time. We do this by covering the cost of the paid ads while we work on your organic results (which take time) but in the end provide much higher volume and quality leads.
Q. Do you offer a free consultation?
A. Yes, and sometimes multiple consultations if need be. Our goal is for you to be completely comfortable with us before asking for your money. This is an investment, and we’d argue the best one you can make for your company.
Q. How long does it take to see results?
A. Pretty fast. We use a large portion of your monthly retainer on Google Paid ads to start bringing in results fast while we work on the other stuff. The real results can take 6 to 12 months to really start working. We understand that you need more business now so we supplement it with paid ads out of our end.
Q. What guarantees do you offer?
A. That you WILL get results and WILL get leads. As far as a specific ROI that can depend a lot on you. How well you close on the leads, and what your price point is. This usually grows a lot with a higher lead volume. So it gets better and better. Better cases, and higher prices.
Q. What makes you different from other agencies?
A. Several things:
Q. What is your experience with my industry?
A. This was partially answered in the last question, but I started doing digital marketing after I started my first business in 2015, and hired a company to do my marketing paying them $1500 a month and got ZERO results. I had this experience with several agencies several big named ones. So I become a student of it and learned how to do it myself, and learned I was good at it, and understand it.
Q. What reporting do you provide?
A. I will provide a monthly report which is done by video. It will show numbers, and growth, and what’s going good, and what needs more work. I do it in screencast version. You will also receive a monthly call report.
A. We offer lead generation for private investigators. Our main way of doing that is through SEO, and Google Ads, but that’s just for getting started. We help you with branding, and reputation management. Our main focus is giving you an amazing ROI. Which we will do!
Q. What are your rates?
A. This is hard to answer until we have had a conversation, but it’s safe to say your investment will be over $1000 a month; however, we formulate the plan to where you start getting results fast (within days), and they get better and better with time. We do this by covering the cost of the paid ads while we work on your organic results (which take time) but in the end provide much higher volume and quality leads.
Q. Do you offer a free consultation?
A. Yes, and sometimes multiple consultations if need be. Our goal is for you to be completely comfortable with us before asking for your money. This is an investment, and we’d argue the best one you can make for your company.
Q. How long does it take to see results?
A. Pretty fast. We use a large portion of your monthly retainer on Google Paid ads to start bringing in results fast while we work on the other stuff. The real results can take 6 to 12 months to really start working. We understand that you need more business now so we supplement it with paid ads out of our end.
Q. What guarantees do you offer?
A. That you WILL get results and WILL get leads. As far as a specific ROI that can depend a lot on you. How well you close on the leads, and what your price point is. This usually grows a lot with a higher lead volume. So it gets better and better. Better cases, and higher prices.
Q. What makes you different from other agencies?
A. Several things:
- We literally pay for ads out of our end while we work on rankings. For fast results.
- I am a licensed Private Investigator. Although I no longer work cases I do this. I understand the industry.
- I have taken companies with no digital presence to completely dominating the area and have seen the results it gives a PI company.
Q. What is your experience with my industry?
A. This was partially answered in the last question, but I started doing digital marketing after I started my first business in 2015, and hired a company to do my marketing paying them $1500 a month and got ZERO results. I had this experience with several agencies several big named ones. So I become a student of it and learned how to do it myself, and learned I was good at it, and understand it.
Q. What reporting do you provide?
A. I will provide a monthly report which is done by video. It will show numbers, and growth, and what’s going good, and what needs more work. I do it in screencast version. You will also receive a monthly call report.
Q. What is the difference between SEO and PPC?
A. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different online marketing strategies used to increase visibility and drive traffic to a website, but they operate in distinct ways.
A. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different online marketing strategies used to increase visibility and drive traffic to a website, but they operate in distinct ways.
- SEO (Search Engine Optimization):
- Organic Traffic: SEO is focused on optimizing a website's content, structure, and various elements to improve its visibility in organic (non-paid) search engine results. The goal is to rank higher in search engine results pages (SERPs) for specific keywords relevant to the business or content.
- Long-Term Strategy: SEO is a long-term strategy that requires time and ongoing effort to see results. It involves activities such as keyword research, on-page optimization, link building, and creating high-quality, relevant content.
- Cost: While the costs of SEO efforts can include tools, content creation, and possibly professional services, the clicks generated through organic search results are free.
- PPC (Pay-Per-Click):
- Paid Advertising: PPC involves placing ads on search engines or other platforms, and advertisers pay a fee each time their ad is clicked. The most common form of PPC is through search engine advertising, where ads appear at the top or bottom of search results.
- Immediate Results: Unlike SEO, PPC can provide immediate visibility and results. Once a PPC campaign is set up, ads can start appearing in search results, and traffic can be generated quickly.
- Budget Control: Advertisers have control over their budget and can set daily or campaign spending limits. The cost of each click depends on various factors, including keyword competitiveness and quality score.
- Targeting Options: PPC allows for precise targeting based on demographics, location, time of day, and other factors. This can help advertisers reach a specific audience.
- Cost Model: SEO is generally considered a non-paid strategy, while PPC involves paying for each click on an ad.
- Timeline: SEO is a long-term strategy that requires patience and consistent effort, whereas PPC provides more immediate results.
- Visibility: SEO focuses on improving organic rankings in search results, while PPC ensures immediate visibility through paid ads.
- Control: PPC offers more control over targeting and budget, while SEO is subject to the algorithms and ranking criteria of search engines.
Q. What are your SEO strategies?
A. This could be a very long answer, but to sum it up your onsite content of the website has to be better than everyone else, your title tags, H tags, SCHEMA Markup. Keyword Research, and using those keywords the proper way(You can’t overdo it, but have to put them in the right place) Once this is done we focus on indexing and making sure all the web pages and content actually gets indexed into the search engines. Then we focus on getting your citations done (over 400 of them). After that usually 60-90 days we start running quality backlinks to your website. This is all a never ending process. We are always updating content, and building backlinks. We will be posting alot of info on this to our Blog
Q. Can you guarantee me a top ranking?
A. NO, and anyone who does you should run from, but I will say we’ve been able to every time so far, but to guarantee it is foolish. No one knows the exact formula. People who say they do are lying.
Q How will you track my SEO progress?
A Google search console (formerly known as Webmaster Tools). We track it daily and it gives the most accurate results.
Q. How will you build backlinks to my website?
A. Through high quality PBN’s. The exact source I don’t advertise.
Q. What happens if Google changes its algorithm?
A. They do this all the time. The main focus is Google wants to provide its user with the best result. That’s why we don’t take shortcuts and stay away from anything spammy. That’s why they update algorithms. They are trying to get rid of bad results and unethical practices.
Q. What are the benefits of digital marketing?
A. If you are in anyway looking to grow, or stay busy the benefits literally can’t be matched. You get local people looking for your service. You get people from around the country looking for a PI in your area, and you get companies looking for you mainly for insurance reasons. Networking events are great, but having a massive digital presence has an exponential value.
Q.How can I measure the success of my digital marketing campaigns?
A. We do all of that for you, but your success will be measured by your gross, and hopefully net income.
Q. What are some common digital marketing mistakes?
A.
Q. What are the latest trends in digital marketing?
A. A.I. Everyone is worried about it taking over. At the end of the day Google and other search platforms want to provide a good user experience. At this point AI isn’t able to do that. It’s just a tool used. People are also always worried about Google algorithm updates. These happen way more often then people thing. For the most part the same things that worked in 2015 work now. So long as it was ethical and proved value.
Q. Can you help me with my social media marketing?
A. Yes, but we don’t primarily focus on this. We outsource it. The PI industry is primarily based on people needing you now, and they search you out. Social Media works great for industry’s where you want to get your customers attention and offer a deal like a restaurant, a gym. Things like that. Social media is still great to show people who you are. It’s just not where the true ROI comes in for Private Investigators.
Q.Do you offer email marketing services?
A. No, with all the spam in the world today email marketing doesn’t work well for PI’s. We don’t even use it to sell ourselves.
Q. Can you help me with content marketing?
A. Absolutely. It’s a large portion of what we do.
Q. What is the best way to track my online reputation?
A. For PI’s there’s 2 main places to focus. Your reviews of Google My Business. Also your YELP reviews, as a lot of voice search uses Yelp such as SIRI on an iPhone.
A. This could be a very long answer, but to sum it up your onsite content of the website has to be better than everyone else, your title tags, H tags, SCHEMA Markup. Keyword Research, and using those keywords the proper way(You can’t overdo it, but have to put them in the right place) Once this is done we focus on indexing and making sure all the web pages and content actually gets indexed into the search engines. Then we focus on getting your citations done (over 400 of them). After that usually 60-90 days we start running quality backlinks to your website. This is all a never ending process. We are always updating content, and building backlinks. We will be posting alot of info on this to our Blog
Q. Can you guarantee me a top ranking?
A. NO, and anyone who does you should run from, but I will say we’ve been able to every time so far, but to guarantee it is foolish. No one knows the exact formula. People who say they do are lying.
Q How will you track my SEO progress?
A Google search console (formerly known as Webmaster Tools). We track it daily and it gives the most accurate results.
Q. How will you build backlinks to my website?
A. Through high quality PBN’s. The exact source I don’t advertise.
Q. What happens if Google changes its algorithm?
A. They do this all the time. The main focus is Google wants to provide its user with the best result. That’s why we don’t take shortcuts and stay away from anything spammy. That’s why they update algorithms. They are trying to get rid of bad results and unethical practices.
Q. What are the benefits of digital marketing?
A. If you are in anyway looking to grow, or stay busy the benefits literally can’t be matched. You get local people looking for your service. You get people from around the country looking for a PI in your area, and you get companies looking for you mainly for insurance reasons. Networking events are great, but having a massive digital presence has an exponential value.
Q.How can I measure the success of my digital marketing campaigns?
A. We do all of that for you, but your success will be measured by your gross, and hopefully net income.
Q. What are some common digital marketing mistakes?
A.
- For SEO is keyword stuffing, duplicate content, using photos from other sources, and buying cheap spammy backlinks. All of which will get you dropped, and possibly removed to the search platform.
- For PPC paid Ads is grouping all the keywords together, and using broad match keywords which just attracts the wrong people, and waste money on clicks.
Q. What are the latest trends in digital marketing?
A. A.I. Everyone is worried about it taking over. At the end of the day Google and other search platforms want to provide a good user experience. At this point AI isn’t able to do that. It’s just a tool used. People are also always worried about Google algorithm updates. These happen way more often then people thing. For the most part the same things that worked in 2015 work now. So long as it was ethical and proved value.
Q. Can you help me with my social media marketing?
A. Yes, but we don’t primarily focus on this. We outsource it. The PI industry is primarily based on people needing you now, and they search you out. Social Media works great for industry’s where you want to get your customers attention and offer a deal like a restaurant, a gym. Things like that. Social media is still great to show people who you are. It’s just not where the true ROI comes in for Private Investigators.
Q.Do you offer email marketing services?
A. No, with all the spam in the world today email marketing doesn’t work well for PI’s. We don’t even use it to sell ourselves.
Q. Can you help me with content marketing?
A. Absolutely. It’s a large portion of what we do.
Q. What is the best way to track my online reputation?
A. For PI’s there’s 2 main places to focus. Your reviews of Google My Business. Also your YELP reviews, as a lot of voice search uses Yelp such as SIRI on an iPhone.